The Italian summer’s New Year’s Eve
Friday, 2 July 2010 La Notte Rosa
The fifth edition of the Italian summer’s New Year’s Eve
On Friday, 2 July 2010 the entire Riviera turns pink.
There’ll be shows, events, theatre sets, and scenery.
Each resort will interpret the theme in a creative and original way, offering everyone an unforgettable night of intense emotions.
The whole Riviera will become an enormous stage where everyone has a part to play.
La Notte Rosa will take place all along the coast, from the Lidos of Comacchio to Cattolica, but the heart of the event is the Riviera of Rimini.
The event concept
Aimed at capturing new trends and market demands, La Notte Rosa is the event with which the Riviera confirms its leadership in the world of nightlife and fun.
On both an Italian and international level, the Riviera of Rimini aims to be a place where people can meet and proposes its own unique way of interpreting the desire to experience music, fun, socialising and nightlife.
The Riviera of Rimini is a holiday destination where it is possible to build solid social relationships: the night offers its own particular brand of magic and the opportunity to experiment them. The Riviera is a place where visitors can meet people and experience strong emotions.
Based on this identity, the Riviera proposes its own interpretation of fun.
The Riviera is the venue, it is the stage.
The night is a way of life; it is sweet, relational and pink.
Benvenuti a casa vostra
